The Radio Awards “Tune In” virtual dialogues series draws focus to various topics of interest for radio broadcasters and radio marketers, allowing people across the country to learn from experts from the comfort of their home.

Tune in to winning

During this dialogue, Tim Zunckel and a panel of former winners shared insights on what it means to come out tops, how it has benefitted their stations and how to submit an entry that knocks the judges off their feet.

What turns Advertisers on to Radio?

Globally, the media industry is taking a huge financial knock as advertisers rein in their spend during lockdown. Yet, there are brands who recognise that now may be as good a time as any to get products and services in front of consumers.
This digital dialogue episode took a look at what turns advertisers on to radio and what radio stations should do to become the number one platform of choice for advertisers.

Marketing and radio stations in South Africa

This digital dialogue episode focused on the trends in South Africa’s radio industry and how brands can get the most out of utilising advertising on this platform. Our panel of experts spoke about how the radio industry has adapted to gain advertising revenue, the tricks and tools advertisers can take advantage of, the power of user generated content, and the role that the radio personalities play.

Community radio is the soul of a community

In celebrating the power of radio, this digital dialogue episode shun focused on the tight bonds that community radio stations have with their listeners. We unpacked the essence of what stokes such close affinities of warmth and trust, and why advertisers and sponsors should be paying more attention.